SugarCRM defines the new CRM generation
SugarCRM is rethinking how technology can help companies manage customer relationships. Sugar, the market leading commercial open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance. Supported by deep collaboration and administration capabilities that adapt to how your company operates, Sugar is delighting customers of all sizes across a broad range of industries.
In its broadest sense, CRM covers all interaction and business with customers. A good CRM program allows a business to acquire customers, provide customer services and retain valued customers.
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Customer services can be improved by:
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» Providing online access to product information and technical assistance around the clock
» Identifying what customers value and devising appropriate service strategies for each customer
» Providing mechanisms for managing and scheduling follow-up sales calls
» Tracking all contacts with a customer
» Identifying potential problems before they occur
» Providing a user-friendly mechanism for registering customer complaints
» Providing a mechanism for handling problems and complaints
» Providing a mechanism for correcting service deficiencies
» Storing customer interests in order to target customers selectively
» Providing mechanisms for managing and scheduling maintenance, repair, and on-going support. |
SUGAROPEN SOURCE |
| Lead tracking |
Dashboard Charting |
| Contact management |
Project management |
| Account relationship |
Case management |
| Activities and tasks |
Bug tracking |
| Marketing campaigns |
Employee directory |
| Shared calendar |
RSS sindication |
| Email processing |
Web portals |
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